“Paddy built our website and did a great job. He really went the extra mile, took on board new ideas as we went along, and explained everything clearly. The site is easy to use and works well for our customers. He was straightforward to deal with and made the whole process easy. We’d happily recommend him."
Stephen Bracken
Managing Director at Designwise
ABOUT ME
ABOUT ME
I'm Paddy, a UI/UX designer based in Ireland.
By day I design software used in high-stakes environments, where every screen is measured, every flow is tested, and bad design has real consequences.
Most web designers make things look good. I design how people actually use them, then make them look good too.
Freelance is how I bring that experience directly to small businesses and startups who've been burned by template sites that don't convert, or agency builds that cost too much and took too long.
You get one person, one point of contact, and the same careful thinking I apply to products used every day by people who can't afford to get confused.
I'm Paddy, a UI/UX designer based in Ireland.
By day I design software used in high-stakes environments, where every screen is measured, every flow is tested, and bad design has real consequences.
Most web designers make things look good. I design how people actually use them, then make them look good too.
Freelance is how I bring that experience directly to small businesses and startups who've been burned by template sites that don't convert, or agency builds that cost too much and took too long.
You get one person, one point of contact, and the same careful thinking I apply to products used every day by people who can't afford to get confused.
I'm Paddy, a UI/UX designer based in Ireland.
By day I design software used in high-stakes environments, where every screen is measured, every flow is tested, and bad design has real consequences.
Most web designers make things look good. I design how people actually use them, then make them look good too.
Freelance is how I bring that experience directly to small businesses and startups who've been burned by template sites that don't convert, or agency builds that cost too much and took too long.
You get one person, one point of contact, and the same careful thinking I apply to products used every day by people who can't afford to get confused.
THE APPROACH
THE APPROACH
Structure before style. Before anything gets designed, we figure out where your customers need to go and what they need to do. Beautiful is easy once the structure is right.
Structure before style. Before anything gets designed, we figure out where your customers need to go and what they need to do. Beautiful is easy once the structure is right.
Structure before style. Before anything gets designed, we figure out where your customers need to go and what they need to do. Beautiful is easy once the structure is right.
You're in the room, always. No black box, no "trust the process" stonewalling. You'll see progress regularly, approve every stage, and know exactly where we are.
You're in the room, always. No black box, no "trust the process" stonewalling. You'll see progress regularly, approve every stage, and know exactly where we are.
You're in the room, always. No black box, no "trust the process" stonewalling. You'll see progress regularly, approve every stage, and know exactly where we are.
Built to be found. Your site is structured properly from the ground up, so Google can read it, rank it, and send you traffic. Good design that no one sees isn't good design.
Built to be found. Your site is structured properly from the ground up, so Google can read it, rank it, and send you traffic. Good design that no one sees isn't good design.
Built to be found. Your site is structured properly from the ground up, so Google can read it, rank it, and send you traffic. Good design that no one sees isn't good design.
SERVICES
SERVICES
We map how your customers think. Where they click, what they look for, and what makes them do business with you.
We map how your customers think. Where they click, what they look for, and what makes them do business with you.
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Small, purposeful animations that make your site feel premium. Polish that builds trust before a word is read.
Small, purposeful animations that make your site feel premium. Polish that builds trust before a word is read.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 35.774 0 L 35.774 90.696 L 0 90.696 Z M 54.914 54.921 L 90.688 54.921 L 90.688 90.695 L 54.914 90.695 Z M 54.914 0 L 90.688 0 L 90.688 35.774 L 54.914 35.774 Z" fill="transparent" height="90.696px" id="vSSilTmZ3" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(5 5)" width="90.68793427543937px"/></svg>)
Fast, responsive sites built on modern platforms. No templates, no bloat, no slow mobile pages three months later.
Fast, responsive sites built on modern platforms. No templates, no bloat, no slow mobile pages three months later.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><path d="M 6.759 57.523 L 43.387 93.433 L 80.016 57.523 L 6.76 57.523 Z M 79.922 57.46 L 62.838 33.645 L 23.938 33.645 L 6.791 57.46 Z M 44.201 13.916 L 44.201 0 M 78.586 20.479 L 88.427 10.639 M 9.839 20.479 L 0 10.639" fill="transparent" height="93.43300187964364px" id="smMKgv7Cc" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" stroke="rgb(0, 0, 0)" transform="translate(5.414 3)" width="88.42666345476209px"/></svg>)
A proper visual identity, from logo to colours to type, that looks considered everywhere your brand shows up.
A proper visual identity, from logo to colours to type, that looks considered everywhere your brand shows up.
THE PROCESS
THE PROCESS
THE PROCESS
PLANS & PRICING
PLANS & PRICING
PLANS & PRICING
For sole traders and small businesses that need to get online properly, fast.
2–3 pages (Home, Services, Contact)
Mobile-responsive design
Built on your domain
Basic on-page SEO
Direct email + phone contact
Address + directions link
Hosting managed for you
Up to 2 hours of updates per month
1 round of revisions
No logins, no dashboards, no hassle
Minimum 12-month term
€400 due before build begins
For sole traders and small businesses that need to get online properly, fast.
2–3 pages (Home, Services, Contact)
Mobile-responsive design
Built on your domain
Basic on-page SEO
Direct email + phone contact
Address + directions link
Hosting managed for you
Up to 2 hours of updates per month
1 round of revisions
No logins, no dashboards, no hassle
Minimum 12-month term
€400 due before build begins
Best Value
A properly built site for businesses ready to stop losing leads to a tired homepage.
Up to 7 pages
Competitor audit + wireframes
Mobile-responsive design
Structured CMS collections
On-page SEO setup
Contact form + cookie consent
Privacy + cookie policy
Custom Animations
3 rounds of revision
Training session + documentation
30 days post-launch support
Best Value
A properly built site for businesses ready to stop losing leads to a tired homepage.
Up to 7 pages
Competitor audit + wireframes
Mobile-responsive design
Structured CMS collections
On-page SEO setup
Contact form + cookie consent
Privacy + cookie policy
Custom Animations
3 rounds of revision
Training session + documentation
30 days post-launch support
Larger scope, ongoing work, or something that doesn't fit a box. Let's figure it out together.
No page limits
Fully scoped to your project
Any platform or technology
Built to your exact requirements
Integrations, eCommerce, web apps
Full motion design available
Full compliance + legal pages
Comprehensive documentation
Ongoing support available
Retainer arrangements welcome
Larger scope, ongoing work, or something that doesn't fit a box. Let's figure it out together.
No page limits
Fully scoped to your project
Any platform or technology
Built to your exact requirements
Integrations, eCommerce, web apps
Full motion design available
Full compliance + legal pages
Comprehensive documentation
Ongoing support available
Retainer arrangements welcome